The following four books teach you how to market your books, connect with readers, and create a legacy that lasts through your good work. These timeless insights from Seth Godin, Ryan Holiday, Guy Kawasaki, and Jeff Goins will help you take your book where you want it to go.
If you’re a writer, you’ve probably thrown around the pros and cons of self-publishing more than once or twice. Maybe you’ve even bought into the myths that traditional publishing naturally gets you more recognition, or that you’ll make more money with a real publisher. But all this is changing. It’s easier now than ever to find your specific audience and build a direct relationship with them.
When I was getting serious about writing a few years ago, I thought that if I kept at it, I’d eventually get “discovered.” A lot of authors think this starting out.
We picture ourselves toiling away at our art until suddenly a publisher appears from the shadows and sees the genius. “Ah ha! You’re what the world’s been waiting for!” And poof… we’re the next Steinbeck or Rowling or King.
When Phillip Pullman resigned his patronage of the Oxford Literary Festival, he took a stand for all authors. Think about it: authors are the bread and butter of lit conferences. The wait staff, the AV guys, everyone else gets paid. Why shouldn’t writers who are invited to share their expertise and provide valuable content to the organizers get paid too?
“You’ve got to be on social media,” says every marketer ever.
At this point, that’s a given. Being on social media today might be more important than having your own website. Recently search engines like Google have been ranking content shared on social media sites higher than content posted on blogs and individual sites.
Search engines tend to favor sites with a lot of traffic and your personal blog can’t reach nearly as many people as Twitter or Facebook.
Take a look at these following examples: