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This issue isn't black and white: authors who speak at conference should be paid according to Phillip Pullman

When Phillip Pullman resigned his patronage of the Oxford Literary Festival, he took a stand for all authors. Think about it: authors are the bread and butter of lit conferences. The wait staff, the AV guys, everyone else gets paid. Why shouldn’t writers who are invited to share their expertise and provide valuable content to the organizers get paid too?

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Social Media Marketing 101: Find Your Voice, Be Authentic

“You’ve got to be on social media,” says every marketer ever.

At this point, that’s a given. Being on social media today might be more important than having your own website. Recently search engines like Google have been ranking content shared on social media sites higher than content posted on blogs and individual sites.

Search engines tend to favor sites with a lot of traffic and your personal blog can’t reach nearly as many people as Twitter or Facebook.

Take a look at these following examples:

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