Michael Doane

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Michael Doane helps authors and entrepreneurs bring their ideas to life. He believes the power of story can transform the world and drive ordinary people to extraordinary action. Join his book club to get monthly recommendations on stories that can transform your world and bring your ideas to life.
77 articles written by Michael Doane
I recently realized I can't do everything (2015 reflections and new year's resolutions)

(I can’t do everything.) A couple weeks ago my wife called me out on being an asshole. I was angry at first. How dare she! Right? When I started to listen though, when I took her words and processed them, I begin to realize what she meant. I’d felt off balance for awhile. I knew that for sure. She’d finally vocalized what I’d been feeling. Still, I didn’t want to confront it.

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Social Media Marketing 101: Find Your Voice, Be Authentic

“You’ve got to be on social media,” says every marketer ever.

At this point, that’s a given. Being on social media today might be more important than having your own website. Recently search engines like Google have been ranking content shared on social media sites higher than content posted on blogs and individual sites.

Search engines tend to favor sites with a lot of traffic and your personal blog can’t reach nearly as many people as Twitter or Facebook.

Take a look at these following examples:

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Book Marketing Isn't Easy: Here Are 3 Questions to Ask Yourself

I’ve been getting a lot of emails lately about book marketing. Authors feel frustrated that they haven’t figured out how to “get the word out” about their books as one reader put it. Many don’t have a whole lot of money to spend on promoting their books and they don’t know how to invest their time wisely.

I’ve worked with a few authors over the past year or so on their book marketing strategies. There are three main questions I always want to find out before we get started. These questions form the basis of how successful an author will be and which direction they need to go to find that success.

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Alternative Publishing Will Take Over Traditional Publishing

I saw an interesting job posting on LinkedIn recently. Macmillan Publishing was hiring a Digital Strategist/Product Owner for a “new online self-publishing platform and community.” From the description, it looks like they’re on track to create a competitor to Booktrope.

There’s lots of money to be made after all. Self-publishing is the future because it’s so easy to do. Give authors a community, a platform, and some resources to help with outreach and the technical aspects of online publishing and you’re bound to get a few winners. Take 30% of all book sales with little to no work on your end and boom! you’ve struck gold. It’s worked out for Booktrope so far.

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