We often find ourselves doing certain things simply because that’s how they’ve always been done. Deep down, we know there’s a better way. We just can’t step away from the details long enough to consider the possibilities.
I love educating authors on the ‘magic’ of marketing techniques and it was a real pleasure to help an author as proactive and aware as Matt Herron. His understanding of the basics meant that we could hit the ground running and make the most of the time in which we worked together.
Marketing is a bit like music. There is rhythm and there is melody. When these come together we get harmony. Harmony in marketing can mean many things. It often translates to a recognizable brand, increased reach and more subscribers, and most importantly, steady sales over time.
The following four books teach you how to market your books, connect with readers, and create a legacy that lasts through your good work. These timeless insights from Seth Godin, Ryan Holiday, Guy Kawasaki, and Jeff Goins will help you take your book where you want it to go.
We all get overwhelmed by the sheer volume of things we need to do. I have a simple system for getting those things done. I call it the non-zero principle.